Norelle · Est. Ahmedabad
Crafted with
Soul & Silence
Our Beginning
Born from the
Lanes of Ahmedabad
Norelle was founded with one conviction: that fragrance is not merely a scent — it is an invisible signature, a memory pressed onto skin. Growing up in the bustling old city of Ahmedabad, our founder was captivated by the attars drifting from bazaar shops, the rose-water sprinkled at doorways, the incense threading through ancient havelis.
That childhood wonder grew into a decade of study — in Kannauj's distilleries, Grasse's fields, and the oud forests of Assam. Norelle was born to bring that mastery home, to Ahmedabad, and to the world.
Ahmedabad · Est. 2016
The Person Behind It
Meet the Founder
Ismail Mansuri
Co-Founder
Ismail grew up in Ahmedabad's old city, drawn from childhood to the attars that perfumed its narrow streets. His passion for fragrance and deep-rooted connection to the city's trading heritage became the foundation of Norelle.
“Fragrance is the most honest thing a person can wear.”
Amaan Shaikh
Co-Founder
Amaan brings a meticulous eye for craft and quality to every bottle Norelle produces. His belief that luxury and transparency can coexist drives the brand's commitment to natural, fully-disclosed ingredients.
“We make what we'd be proud to wear ourselves.”
Ready to Begin?
Find Your
Signature Scent
Explore our collection of attars, Eau de Parfums, and Eau de Toilettes — each one a story waiting to become yours.